Recent Work
Castelli Cycling - Welcome Series
In March of 2026, the Castelli Cycling Welcome Series underwent a redesign to align with a new brand identity.
Aside from obvious branding that needed to be updated, one of the main goals for the new series was to increase Click-Through Rate across the series. Therefore, the content needed to better align with what potential customers were interested in exploring further. Getting them to click through to the website was a step in the right direction towards making a purchase.
Results
For the sake of space and time, below are a couple KPIs from the three emails in the series for the men’s segmentation only:
Email #1: Saw a 25.4% increase in Click-Through Rate, and a 65.8% increase in Open Rate
Email #2: Saw a 28.7% increase in Click-Through Rate, and a 45.7% increase in Open Rate
Email #3: Saw a 17.5% increase in Click-Through Rate, and a 42.8% increase in Open Rate
New Welcome Series
Old Welcome Series
