Halli Sakrisson
Digital Marketing & CRM Operations
Who Am I
I'm a digital marketer specializing in campaign planning, CRM operations, and customer lifecycle strategy. I enjoy combining creativity with data to build campaigns that not only look great but also drive meaningful results. Whether I'm optimizing customer journeys, analyzing performance, or testing new ideas, I'm always looking for opportunities to create better experiences for people interacting with a brand.
To me, great marketing isn't just about metrics – it’s about telling stories that build trust and foster lasting relationships.
Recent Campaigns: Milled
LinkedIn: Halli Sakrisson
Contact: hallisakrisson@gmail.com
Recent Work
My work at Castelli Cycling consisted of a variety of CRM and digital marketing initiatives designed to grow the marketing database and strengthen engagement. In this role, I combined strategic planning and data analysis to develop email campaigns, lead generation tactics, strong audience segmentation, and A/B tests.
The examples below highlight key results from these efforts:
New audience segmentation guidelines for the US market resulted in a 9.8% increase in Click-Through Rate.
The Spring 2026 Strava Challenge revenue increased 61% when compared to Spring 2025 Strava Challenge.
